Developed an innovative active lifestyle platform that merges fitness, exergaming, and active gameplay to promote health and wellness across diverse demographics. The platform offers a comprehensive range of products and solutions, including strength training equipment, cardio machines, and interactive gaming systems, designed to engage users in physical activity through enjoyable and immersive experiences. By integrating traditional fitness methodologies with cutting-edge exergaming technology, the platform aims to motivate individuals to adopt and maintain healthy lifestyles. Established in 1998 and headquartered in Palatine, Illinois, the company has expanded its reach globally, with distribution partners across four continents, representing 32 countries.