Developed a sophisticated Amazon Pay-Per-Click (PPC) automation platform designed to enhance advertising performance for sellers, brands, and agencies. Built with a React.js frontend and a Django backend powered by Python, the system offers a seamless and responsive user experience. PostgreSQL serves as the robust database solution, ensuring efficient data management and scalability. Key features include integration of retail signals such as inventory levels, pricing strategies, and competitor activity into advertising campaigns, enabling users to optimize ad spend and achieve up to 20% better performance. The platform provides customizable bid automation, dayparting capabilities, bulk campaign creation, and advanced analytics. Users can define and track custom metrics, download performance reports, and integrate with tools like Power BI for enhanced data visualization. This comprehensive solution empowers e-commerce professionals to automate, optimize, and scale their Amazon advertising efforts effectively.